Privacy Policy
Last updated: 2nd February 2026
Botanique Guides ("we", "us", "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and purchase our digital products.
Botanique Guides is a trading name of AFWP Ltd. Botanique Prints is also a trading name of AFWP Ltd.
1. Information We Collect
We may collect and process the following types of personal information:
a. Personal Information You Provide
When you:
Purchase a digital product
Subscribe to our mailing list
Contact us via email or forms
You may provide:
Name
Email address
Billing information (processed securely via third-party payment processors)
Any information you choose to share in communications with us
b. Automatically Collected Information
When you visit our website, we may automatically collect:
IP address
Browser type and version
Device information
Pages visited and time spent on the site
Referring website addresses
This data is collected using cookies and similar tracking technologies.
2. How We Use Your Information
We use your information to:
Deliver and manage digital products you purchase
Process payments and transactions
Communicate with you about your purchases, updates, or support requests
Send marketing emails (only if you have opted in)
Improve our website, products, and services
Comply with legal and regulatory obligations
3. Legal Basis for Processing (UK & GDPR)
Under UK GDPR, we process your personal data based on the following legal grounds:
Contractual necessity – to provide digital products you purchase
Consent – for marketing communications
Legitimate interests – to operate and improve our business
Legal obligation – to comply with applicable laws
4. Payments
All payments are processed through secure third-party payment providers. We do not store or have access to your full payment card details.
5. Sharing Your Information
We do not sell, rent, or trade your personal data.
We may share your information with:
Payment processors
Email marketing service providers
Website hosting and analytics providers
Legal or regulatory authorities if required by law
All third parties are required to respect the security of your data and process it lawfully.
6. Cookies and Tracking Technologies
We use cookies to:
Ensure the website functions correctly
Understand how visitors use our site
Improve user experience
You can control or disable cookies through your browser settings. Please note that disabling cookies may affect site functionality.
7. Data Retention
We retain your personal data only for as long as necessary to:
Fulfil the purposes outlined in this Privacy Policy
Comply with legal, accounting, or reporting requirements
8. Your Data Protection Rights
Depending on your location, you may have the right to:
Access your personal data
Request correction of inaccurate data
Request deletion of your data
Object to or restrict processing
Withdraw consent at any time
Request data portability
To exercise your rights, please contact us using the details below.
9. Data Security
We take reasonable technical and organisational measures to protect your personal data from loss, misuse, unauthorised access, disclosure, or alteration.
10. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites.
11. Children’s Privacy
Our website and digital products are not intended for children under the age of 16, and we do not knowingly collect personal data from children.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.
13. Contact Information
If you have any questions about this Privacy Policy or how your data is handled, please
contact:
Botanique Prints
Part of AFWP Ltd
Email: davina@botanique-prints.com
Registered Address: 20–22 Wenlock Road, London N1 7GU